Host: Debi Wimberley, Founder of the Effective Cannabis Newsletter and Certified Medical Cannabis Specialist

Guest: Alex Echman

In this powerful and eye-opening episode, Debi sits down with Cannabis Chemist and educator Alex Eckman to explore how real science and lived experience in the world of cannabinoid therapies. From his early dispensary days to his cutting-edge lab research, Alex takes us behind the scenes of everything from the myth of “Sativa vs. Indica” to the risks hidden in vape cartridges — and why the method of consumption matters.

Whether you’re a curious consumer, a health provider, or someone searching for safer alternatives, this conversation is full of lightbulb moments. We talk about minor cannabinoids, emerging research, and how to approach Cannabis use with intention, education, and safety first.

You’ll walk away understanding how to separate hype from helpful and why education around the endocannabinoid system is long overdue in medical training.

About Alex Echman

Alex is the Co-founder and CEO of Higher State Brands and a graduate of Lake Superior State University’s groundbreaking B.S. in Cannabis Chemistry program. With nearly a decade of experience across retail, extraction, and brand development, he blends scientific expertise with startup energy to drive bold innovation in the Cannabis space. A dedicated educator and former President of the LSSU Cannabis Club, Alex has led campus reform and mentored future leaders while conducting original research on vape safety. Today, he’s building smarter products, platforms, and conversations that challenge the stigma and elevate the industry.

Connect with Alex: 

About Debi Wimberley:

Debi Wimberley is a resilient advocate for Medical Cannabis education and self-empowered health. A survivor of decades of chronic pain and lung disease, she turned her background in medical technology, oncology, and hospital systems into tools for thriving. Certified in Medical Cannabis applications and Patient Care, Debi is a professional communicator, podcaster, TEDx speaker, and author. Founder of Effective Cannabis and Effective Cannabis Newsletter. Her mission is to centralize quality, accurate, fact-based education through collaborative work with other certified Cannabis educators, health coaches, and professionals.

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Effective Cannabis Newsletter is a platform to educate on the vital role of the Endocannabinoid System (ECS) in one's health. The information is not intended or implied to be a substitute for professional medical advice, diagnosis, or treatment. All content, including text, graphics, images, and information, contained in or available through this newsletter is for general information purposes only. It is not medical advice; it is health awareness.